looksmaxxing.guide
Looks Maxx Yourself

Privacy Policy

This Privacy Policy explains how looksmaxxing.guide ("we", "us", "our") collects, uses, stores, and protects information when you visit this website. By using the site you agree to the practices described below.

Information We Collect

We collect standard web analytics data (page views, referral sources, device type, approximate location at country level, browser, and time on page) through Google Analytics 4. We do not collect personally identifiable information (PII) unless you voluntarily provide it through a contact form, comment field, or email.

We do not run user accounts on this site. We do not collect names, addresses, phone numbers, or government identifiers.

Cookies and Local Storage

This site uses cookies and browser local storage for the following purposes:

  • Analytics cookies — Google Analytics sets cookies to measure aggregate site usage. These expire within 24 months.
  • Preference cookies — we remember your language selection and any age-verification or content-warning acknowledgments so you do not see them on every visit.
  • Local storage — the looksmaxxing score calculator stores your assessment results in your browser's local storage only. This data never leaves your device and is not transmitted to our servers.

You can disable or delete cookies in your browser settings. Disabling cookies will not break site functionality but will reset your preferences and may affect some interactive features.

Third-Party Services

We use the following third-party services, each of which may collect data subject to its own privacy policy:

  • Cloudflare — CDN, DDoS protection, and security. Cloudflare may log IP addresses for abuse prevention. See Cloudflare Privacy Policy.
  • Google Analytics 4 — aggregate traffic analytics. We have IP anonymization enabled. See Google Privacy Policy.
  • Google Search Console — search query and indexing data, aggregated only.

We do not sell, rent, or share data with advertising networks. We do not run third-party advertising on this site.

Your Rights Under GDPR (EU/UK/EEA Visitors)

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with comparable privacy law, you have the following rights regarding your personal data:

  • Right of access — request a copy of any personal data we hold about you.
  • Right to rectification — request correction of inaccurate or incomplete data.
  • Right to erasure — request deletion of your personal data ("right to be forgotten").
  • Right to restriction — request that we limit processing of your data.
  • Right to data portability — request your data in a machine-readable format.
  • Right to object — object to data processing based on legitimate interests, including direct marketing.
  • Right to withdraw consent — at any time, where processing is based on consent.

To exercise any of these rights, contact us through the channels listed below. We will respond within 30 days.

Your Rights Under CCPA / CPRA (California Residents)

California residents have the right to know what personal information we collect, the right to delete it, the right to opt out of any sale (we do not sell personal information), and the right to non-discrimination for exercising these rights. We do not sell or share personal information for cross-context behavioral advertising.

Data Retention

Analytics data is retained for 26 months in Google Analytics, then automatically deleted. Server logs (with anonymized IPs) are retained for 90 days for security and operational purposes. Any data submitted through contact forms is retained only as long as needed to respond.

Data Security

This site is served over HTTPS. We use Cloudflare for additional protection against common web attacks. We do not store passwords, payment information, or sensitive personal data.

Children's Privacy

This site is not directed to children under 13 (or 16 in some jurisdictions). We do not knowingly collect data from minors. If you believe a minor has submitted personal information, contact us and we will delete it.

International Data Transfers

Our infrastructure is operated globally via Cloudflare and Google. Your data may be processed in countries outside your home jurisdiction, including the United States. Where required, we rely on Standard Contractual Clauses or equivalent legal mechanisms.

Changes to This Policy

We may update this policy as our practices evolve or as required by law. The "Last updated" date below reflects the most recent revision. Material changes will be flagged on the site for at least 30 days.

Contact

For privacy-related inquiries, data access requests, or to report concerns, contact us through the channels listed on the About page.

Last updated: May 2026