Creativity & AI is the pillar with the steepest current trajectory. AI tools have collapsed the cost of producing high-quality creative work — writing, image generation, video, music, code — by 100x in three years. The men who learn to use these tools as leverage are dramatically out-earning men who refuse to engage. The catch: AI doesn't replace taste. It amplifies it. A man with no taste who uses AI produces forgettable slop at scale. A man with taste who uses AI produces exceptional work at unprecedented speed.
What Actually Moves the Needle
- Develop taste before you optimize tools. Read widely, watch films deliberately, study design history, look at art. Taste is the moat. Tools change every six months; taste compounds over decades.
- Pick one creative output that compounds. Writing, video, music, code, design — pick one and develop it for two years before evaluating. Most creators quit at month 8 right before they would've broken through.
- AI tools work best as collaborators, not replacements. Use them to draft, to iterate, to remove friction — not to generate finished work. The output of AI alone is generic; the output of a craftsman using AI is amplified.
- Distribution matters more than the work. The best book, song, or film unread is worth nothing. Build distribution alongside the work — newsletter, social presence, audience, network.
How to Sequence It
Pick one medium. Set up a publishing rhythm (weekly, monthly — something sustainable). Make 50 things before evaluating quality. Then study the gap between yours and the work you admire. Use AI to accelerate the boring parts (research, first drafts, formatting) and protect the parts that require your taste (final edits, subject choice, voice).
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